Design and packaging for a series of high-protein chips by WIN.
The main goal was to make the high protein content a clear and immediate part of the product’s identity, while maintaining an appetizing, bold and accessible look.
The series was designed around a consistent visual system, with subtle variations between flavors - allowing each product to be easily distinguished while maintaining a strong and recognizable identity across the entire range.
The packaging was developed to stand out on shelf, communicate the product’s key benefit at a glance,
and make a functional protein snack feel desirable and indulgent.
and make a functional protein snack feel desirable and indulgent.
The WIN Protein Chips range is currently sold at am:pm stores across Tel Aviv.
