Bhagsu cake started as a brand of Indian cookies and evolved into a line of flavored chocolates. The branding was built around the core values of fun and joy, which are reflected in everything from the logo and color palette to the packaging.
For the chocolate bars, each flavor is inspired by a specific city. I created a unique character for each city, staying true to the brand’s playful and vibrant language. The goal is to offer the customer not just a product, but an experience—one that transports
them to each city's spirit through taste and design.
them to each city's spirit through taste and design.
Today, the brand is available for purchase online as well as in convenience stores across Israel.
This project was created as part of my role as Studio Manager at Move Digital,
and all rights are reserved to the agency.
and all rights are reserved to the agency.
