"Shaya" is a brand inspired by an African story that has deeply influenced its design.
Shay is an Afrobeat dancer, artist, and photographer, and her creative journey is reflected in the brand’s identity.
The branding draws from African symbols, which are incorporated into the brand’s various elements.
The design style combines boho chic with rich cultural influences, creating a unique blend of modern aesthetics and traditional African roots.
The design style combines boho chic with rich cultural influences, creating a unique blend of modern aesthetics and traditional African roots.
The visual identity is both vibrant and meaningful, reflecting Shaya's artistic essence and connection to African heritage. Each design element, from patterns to typography, was thoughtfully crafted to embody the spirit of freedom, movement, and creativity that defines Shaya as an artist.
This project was created as part of my role as Studio Manager at Move Digital,
and all rights are reserved to the agency.
and all rights are reserved to the agency.
