Alibi is a sushi bar and restaurant located in Tel Aviv.
The brand is inspired by Japanese aesthetics, with elements of brush strokes and a sense of mystery. The logo draws inspiration from traditional pagodas, while the color palette was carefully chosen to reflect key Japanese design elements. Most of the branding elements, such as the brush strokes and the geisha illustration, were created by hand to maintain a personal and authentic feel.
The brand is inspired by Japanese aesthetics, with elements of brush strokes and a sense of mystery. The logo draws inspiration from traditional pagodas, while the color palette was carefully chosen to reflect key Japanese design elements. Most of the branding elements, such as the brush strokes and the geisha illustration, were created by hand to maintain a personal and authentic feel.
The branding also includes custom-designed items such as
branded bags, chopsticks, menu, delivery trays, napkins, and social media graphics.
branded bags, chopsticks, menu, delivery trays, napkins, and social media graphics.
This project was created as part of my role as Studio Manager at Move Digital,
and all rights are reserved to the agency.
and all rights are reserved to the agency.
